Template #1:
| Dream Outcome | Perceived Likelihood of Achievement |
|---|---|
| Who is the client and what is their dream outcome? This is almost always related to time, money or status. | |
| Evidence that you can do what you promise: Testimonials, portfolio examples, adding a guarantee |
| | Time Delay | Effort & Sacrifice | | Decrease timeline of service and/or offer a quick win for the client as soon as they purchase.
| Streamlined process, guides and checklists, no friction sign-up or purchase. |
Template #2:
| Problems | Solutions | Content Idea | More Insights |
|---|---|---|---|
| Problem 1 | Solution to the problem | More insights and facts to support the solutions | |